Scale to Seven Figures (Sayyy what?!)

So, I’ve shared it.

Mission to Million has started... whether I’m ready or not!

I keep finding tons of limiting beliefs coming up.

And fear.

What have I done?! Eek.

Sharing it on my personal page made me feel sick ... I hit publish and immediately ran away [literally]. Me and Bleddyn [the pooch] went for a run to escape… just in case my phone burst into an inferno of hate. (It didn’t. But the day is still young!)

So, in the spirit of beginning as I mean to go on, here are my worries: Sharing my current turnover... and the part of me that’s scared my personal life connections (friends, family, old schoolmates I’d rather not have watching) will think I earn too much already.

And then the flip side… what if my clients and peers think I should be making more?!

Too far ahead.
Not far enough.

This is a biggie. Because I realise the perception of my brand isn’t quite aligned. Some people think my business is smaller than it is. Others assume it’s already miles bigger.

So sharing my real numbers, my starting point and this seven figure goal... it feels vulnerable.

Exposing.
Uncomfortable.

But also… liberating.

No need to shrink. No need to inflate. I am where I am.

And that’s OK.

And, as soon as I hit share, regardless of the response ... I was in!

I’d made the commitment to myself. I’ll share this journey even if just one person comes with me. So I stayed up until midnight planning my next step. I knew exactly what to do, and I got cracking. I haven't worked late and full of that kind of energy for ages!

We don’t need to see the whole staircase to take the first step. So, a tentative first step has been taken.

Another will follow.
And the next.

Next week, I’ll look over my shoulder and see how far I’ve already come in just a few days. I’ll break this mission down into steps, and build the staircase if it’s not already in place.

I feel confident and uncertain at the same time.

My self-trust is solid… but I’ve never done this before. So doubt will have to come with me.

I’m not ready.
But I’m ready enough!

Thank you for the immediate support you’ve shown me. It means the world to have you with me on this crazy adventure.

I'll tell the kids my mission later. They'll be all over it. I BET they ask if we can go back to Lapland if I make it happen. [IF/When I do.. I'll say yes]!

So....

I’ve been thinking about my newly shared mission… and it got me thinking about all the other delusional times things have gone my way.

→ Setting up this business in the first place and getting it to six figures in Year 2 was pretty unlikely. But I did it.

→ Deciding to buy a ridiculously sized smallholding with 3 barns, all in need of renovation... would be insane to most people. Especially as we have zero, and I mean ZERO, DIY or groundwork skills or inclination! [Eek]

→ Deciding that Rick would quit his engineering career and come into my business after 3 years, giving up his career and security... might not be the most sensible of moves to some.

→ Deciding to run epic retreats and host sensational events before having any proof anybody would come, let alone pay to attend or sponsor, may seem difficult to the point of “wait until the right time” for most...

→ Deciding to run a marathon in March when I didn’t really run... And then, on the day of the marathon, deciding to go for an ULTRA marathon in April 2026. I must be mad! [Enfys, say NO next time. You can sit on the sofa you know?!]...

→ And now? Declaring to the world and their mum that, apparently with zero proof yet again, I’ll be attempting to turn over £1,000,000 between now and July 2026, when I’m not even close.

The thing is, I’ve always backed myself.

I’m curious.
I’m creative.
I’m committed.

And I’m reminding myself that every time I’ve had a ‘delusional’ goal… it’s actually panned out OK, for the most part [but almost always a bit of a rollercoaster if I'm honest].

I know exactly what to do.

You do too.

It’s like weight loss. I know how to lose weight... sleep more, exercise more, and consume less crap. Same with business. I know what I need to do. It’s doing it that’s the difficult bit!

So, Mission to Million is here.
I’ll be sharing the behind-the-scenes of this mission over the next 52 weeks.

And if you'd like my weekly progress delivered straight to your inbox, follow me on the journey here.

Ready or not, here I come!