Mission to Million #4

Right then. It's time to get to it, shall we?! I've been putting this off for so long that I'm now completely annoyed with myself and tired of waiting. I knew there would be a morning, a PING, and today is that day. More on that in a mo.

Business first.

Things are flowing fast. Everything I’m putting out is being snapped up quicker than the ink can dry on the page (if there was ink on the page). In the last three weeks, I’ve sold 80 tickets to my End of Year Extravaganza, secured seven of the nine sponsorship packages, and held the first CEO Day spaces I've just opened.

I’m now toying with a stop-sell so I can hold a few tickets back. Last year, ticket sales took months and felt like a slog. This year? Something big has shifted, and it eels good, easy and fun. The event will be exceptional, and the guest list, as always, is second to none! YEY!

August.

Work this summer will be light touch. I’ve just counted and in August I have nine Zoom meetings total, and every one of them is a session I love delivering. Between my two masterminds (The Elevate Circle and The Revenue Generator), Vibrant Connections networking, and a handful of 1:1 VIP calls, it's all focused, joyful work.

But I know my frustration will come when I want to do more when I’m supposed to be 'off'. I’m not very good at that.

I’m used to working hard, moving fast, delivering often. Slowness isn’t really my default. I think there’s some unlearning for me to do here. Have you heard that phrase 'what got you here won't get you there'? I used to hate that cliché, but now I get it.

What got me to this multi-six-figure place won’t get me to seven. It can’t. If I want different results, I need to work differently. More like the head of a company and not like a solopreneur.

New decisions.

Big realisation this week: I need more help. At home and in the business.

The garden is enormous. Mowing the lawn takes eight hours (it's no joke, and yes we need a ride-on!). I weirdly enjoy doing the laundry, so that can stay mine. But cleaning bathrooms, mopping floors, scrubbing the microwave? Zero joy. I’d rather work! Or play with the kids. Or go paddleboarding, which is the best fun and my new favourite thing.

So yes, home needs help. And so does the business, so I'm opening a new role. 

I’ve reached the point where I need a front-of-house client care and community support role. Right now, I get questions from clients and community members via LinkedIn, WhatsApp, email, voice notes, every platform, most days.

They're small asks, but they’re constant. And when you’ve got hundreds of clients, they stack up. This is not sustainable and definitely not scalable. I can’t keep offering my best with that kind of structure!

So I’m bringing someone in. I only had the lightbulb on Wednesday and was immediately thrilled about it. Someone to support the customer experience, and create more ease for everyone. SPACE for me is vital. It’s early days, I’m probably oversharing too soon, but that’s what this newsletter is for. To show it all. In real time. And that's what I'm doing. Moving before I'm ready, before I'm certain, and week by week diving into the unknown, trusting that I know what I'm doing. That self-trust is everything.

Oh, and the YouTube decision....

Last week I told you I was torn between launching a podcast or a YouTube channel. I said I’d decide by August. But why wait? It’s YouTube.

I’ve got so much valuable video content to share, and it’s the fastest-growing platform for what I want to create.

Plus, and this is the honest bit...

when people see me, they get to know me.

When they know me, they trust me.

When they trust me, they come on board as brilliant clients, which is exactly what I want.

More visibility = more leads = more sales = more impact = more wonderful happy clients across the world.

Now for the bit I’ve been avoiding.

Like REALLY avoiding. Like a naughty ostrich with its head in the sand.

I signed up for an ultramarathon, which is fifty kilometres over mixed terrain in April 2026. And then... I sat on my bum and didn't run or move much, for 4 months!

I’ve put on weight. And I’m fed up of it.

I need to focus on ME. My own wellbeing, fitness and self-care. And today's the day I start! 

I’ve got a shopping day in London with my stylist on 5th September, ready for a brand shoot in October. I’m running my biggest-ever online challenge in early September. Plus, I’m hosting a Mastermind Day on the 17th September, a CEO Day on the 29th, and in between all that, I’m flying to Malta with Lisa Johnson and her crew to focus on my own brand and business.

I want to look good. But more importantly, I want (and need) to feel strong. I want energy. Clarity. Confidence.

So what does that mean in practice?

More running.

More paddleboarding.

More sleep.

More water.

More salad.

Less late nights.

Less wine with friends (we’ve got a LOT of visitors at the moment, most days, it seems).

Less wine and crisps on the sofa (which I love once everyone’s gone)

... it just has to stop, or at least reduce before my jeans decide never to close again. (Hello drama queen, but it does feel like that)!!

I don’t need a full overhaul. But I do need a health reset. I want to be strong enough to run this race.. both Mission to Million and the ultramarathon. And my knees won’t thank me if I stay at size 16. I need to get back to 12. Why is it so easy to creep up and so hard to come back down?! Grrr. 

So, business: updated. Fitness: updated.

Next... visibility.

Last week I told you that audience growth is THE big priority. So what am I doing about it?

A lot as it goes!

This week we created a new list builder and built a new funnel. We’ll start running ads next week. I’m gifting a mini-course on how to make quick sales... just need to re-record the videos. 

I was also invited by Lisa Johnson to contribute a Sales Strategy Masterclass to her One to Many programme which is an unbelievable opportunity to get mentioned in her launches and inside her programmes. If you get an opportunity to contribute to this type of thing, do it!

ALSO... OMG this felt big and scary.

I’ve applied to speak at ATOMICON. No guarantees, but if you don’t ask, you don’t get, right?

Also, a seriously brilliant magazine (think Vogue meets Forbes) emailed yesterday to put me on the cover (Sayyy what?!).. I need to reply today and say YES, kids allowing (more on that below). .

I’m also going to be headline sponsor for The Solopreneur Awards. The visibility is fantastic and it aligns perfectly with my brand mission. Sponsorship really is such a great audience growth mechanism, and I'm thrilled with this new partnership.

And then there’s The Extravaganza. It’s outgrowing its venue. So for 2026, we’re going bigger. Next, I need to start researching new locations in Wales with good transport links. Let the hunt begin! So exciting!

Behind the scenes...

Ready for the real & raw reality?!

The kids are on and off driving me up the wall. I started writing this email at 8:30am. Then they needed breakfast. Then they fought like wild cats in the bath and I had to referee. They just now tantrummed over lunch (“everything is disgusting”). We’ve picked raspberries. We’ve played with the puppy. There have been lovely moments. But wow... the interruptions are real. 

My kids are magical and maddening. I absolutely adore them, but honestly... they can really throw off your “I can do this” equilibrium because they need you (immediately) to be peacekeeper, entertainer, kitchen disco queen.

And still, somehow, it’s been a monumental, enjoyable week! I've worked a bit and been off a lot, and we have a family festival to go to tomorrow.

We’re on track. We’re growing. I’m being decisive. And things feel in flow. Even with the chaos, the juggle, and the noise.

So this is my invitation to you too.

Play a bigger game. It doesn’t have to take more time. In fact, being bolder often gives you your time back. It brings more fulfilment. More clarity. More momentum.. and it starts with a a decision to just TRY!

See you out there!